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Kinetic Natural Product Distributors are suppliers of ethical, natural and organic body care brands, herbal and dietary supplements to the Health Food Industry and Practitioners for over 23 years.

Despite coming from very different professional backgrounds, Alexander and his brother Kim founded Kinetic in the early 1990s with the aim of delivering high quality, natural brands to the UK. Alexander, whose background had covered fashion, music and PR, joined forces with Kim, who had enjoyed success in the financial and property worlds, and Kinetic was born.

The idea of Kinetic is to have an independent distributor that offers brand leaders which in some way enhance a natural lifestyle. The company's first major deal was struck with the American family-owned organic body care range JASÖN®, which was already massively popular in the States and today remains one of Kinetic's most popular brand. Later, Alexander spent time in America to learn more about the kind of products they wanted to market and during his time there he discovered NATURE'S ANSWER®, which became another brand Kinetic began distributing in the UK.

Kinetic now has a portfolio that includes: JASÖN® SINCE 1959, leaders in organic beauty and body care; AVALON ORGANICS®, Sensual body care that honors your intelligence, natural beauty, well-being and the earth. Products that work, without compromising the greater goodDR. BRONNER™, leading the ecological movement for 50 years with pure-Castile (pure vegetable) biodegradable organic soaps; NATURE'S ANSWER®, pioneers in maximum strength liquid herbal extracts, capsules, and Liquid Vitamins; Vitamins & Supplements by TERRA NOVA ; EMERGEN-C® a Vitamin C fizzy flavoured drink; total digestive care; NUTIVA®,  Change Your World One Coconut At A Time! 100% Organic Coconut Oil, Chia Seed, Hempseed, Hemp Oil, Hemp Protein, new Organic Coconut products and more; AMAZINGGRASS®, Amazing Grass offers the most powerful vegetable on earth, consumable in a convenient way that aligns with our hectic lifestyles. Find out how you can lead a healthier more active life by achieving full potential through better nutrition; ALBA BOTANICA™, Alba Botanica natural skin and hair care products are made with ingredients from the earth and protect the enviromnent; Organic Cosmetics GIOVANNI®ANTIPODES® SUPERIOR SKINCARE, scientifically validated organic beauty products, skincare, mineral makeup and lipsticks; ORGANIC FOOD BAR®, raw and alkaline forming, nutritious, tasty energy bars; ORGANIC BODY TRILLIUM ORGANICS, Perfect your skin with rich emollients and botanicals from Trillium Organics ; PRESERVE® NOTHING WASTED, EVERYTHING GAINED™, Preserve makes stylish, high performance, eco-friendly products for the home. Our personal care, tableware and kitchen products make living green easy without sacrificing quality, price or style; KLAMATH BLUE GREEN ALGAE, Klamath Blue Green Algae SuperFood! Certified Organic Blue Green Algae.; Z-GEL ALL-PURPOSE SOOTHING GEL, BALESTRA and PROF. BIRKMAYER


Business never stands still at Kinetic as it is always on the lookout for new brands. However, they are selective about the brands it takes on, and those that do appeal have to fulfil strict criteria. In taking on anything new, what has always been important to Kinetic is developing and maintaining solid relationships with suppliers, and is one of the considerations the company makes in taking on brands. Kinetic's relationships with suppliers are based on friendship, great respect and commitment which extend to over 20 years. Alexander adds: "Our suppliers would say that Kinetic is about quality products, friendly service and is a vibrant and innovative company. We always listen and respond to what retailers need."

Read Alexander and Kim Barani’s Interview with Natural Products here

Natural Beauty Yearbook 2010 - Top 20 Personalities